Journalists active in the field within the last few decades not only recognize the prestige associated with a cover story, but also know what it takes to write one. Before social media, the second breaking news was unfolding, there was a cover in the making. Journalism was then a rush to gather the right information so the magic could happen behind the scenes. The story was finished hours before it hit the eyes of the public. In a sense, this “breaking news” became idle, with the paper boys unable to deliver the news fast enough to satisfy people’s craving for it.
Recent studies show that “more than a third (36%) of those with Twitter accounts use them to follow news organizations or journalists,” And“on social networking sites, 19% of users say they got information there from news organizations or journalists.”
What exactly does that tell us then? Perhaps a cover story is no longer as prestigious as it once was. Is it possible that the first tweet could carry that same past prestige?
This is the world of journalism and news we are living in now. The field of communications must adapt, if we want an chance to reach the mass of people we always hoped to.
One-Third of Adults Under 30 Get News on Social Networks
Facebook and Twitter Are Changing News